Shooting is one of the most exciting recreational activities in America, yet most people walk away from the range with nothing to show for it. A paper target with holes in it. A video their buddy took from behind them. Nothing that captures what it actually looks like to shoot, from the front, in the moment. That's a missed opportunity for ranges and their customers alike.
The Shooting Gallery was built to change that. We developed proprietary technology that captures shooters from downrange, at the exact moment they pull the trigger, their face, hands, stance, eyes, and the muzzle blast itself, frozen in a single frame. Our self-service kiosks are the first of their kind anywhere in the world.
Every piece of the system was designed for one goal: vending-machine reliability. From the detection engine to remote device management, it runs without human intervention, install in 15 minutes per lane and never think about it again, while customers record for free, review, and buy what they want.
We're not just building a product. We're building a new category of entertainment and education at gun ranges. And we're just getting started.
I watched Joe build this for years and kept telling him to just get it done already. He did, and it's already paying me back. Joe and TSG have far exceeded my expectations.
annualized return across his
first two quarters, and climbing
And that's on a 50% share of media sales from his lanes. Against the full sales those lanes produced, the hardware is on a ~28% annual pace. No ad spend behind any of it.
If it can't run unattended at 100 ranges, we don't ship it. Every feature is built for zero-maintenance operation.
We succeed when our range partners succeed. You keep the revenue and control the experience; we keep the system running.
Detection, apps, infrastructure, we built every piece from scratch and control the whole stack, so we can make it better, faster.
Every decision is made with 100+ ranges in mind. What works for one range must work for all of them.
Whether you're a range owner exploring a partnership or just want to learn more, we'd love to hear from you. We respond within 24 hours.